Alex

Rodriguez

Designer based out of SoCal building products, apps, brands and all in between.

Now

A Senior Product Designer at Surfline

From day-to-day Product Design, to brand strategy, and even CAC flow management, I do just about all.


Building apps, building the brand.

Then

I cut my teeth at Experian, learning the ins and outs of Product Design. Worked on design systems, on-boarding and more.


Previous to that, I did digital marketing and strategy at Volcom and OBEY. I thought I wanted to work as a marketer in fashion, but then Design came calling.


Try stuff, see what works, see what you like.

Who?

I grew up in my favorite city in the world, Acapulco. The vibrant tropics, colors and typographic styles of the city had an impact on me. It’s guided my practice, and made me the designer I am today.


You can catch me biking, surfing, or diving in the weekends, I also make music and art.


Love life, see where it leads you

Have a project in mind?

Or perhaps you’re just stalking me? Hmm. Regardless, thank you for reading.


Buen día